Rocket

• ✓

See plans

360º audit

Sector: subscription-based B2B software. Challenge: carts and free trials abandoned before completing registration. Result: 70% of abandoned carts recovered.

The starting point

NovaTech had a solid product and quality traffic coming to its website, but a silent leak was eating up most of the commercial effort: users who began the registration or purchase process and disappeared before the last step. The only recovery mechanism was a generic email, the same for everyone, sent 24 hours after abandonment.

The NovaTech team suspected the problem wasn't the price or the product — it was that the timing and recovery message didn't fit because every person was gone.

What do we change?

• Real abandonment segmentation. Someone who abandons the payment form is not the same as someone who leaves after seeing the price of a plan. Each vanishing point received its own trigger and message.
• Shorter recovery window. The first contact went from 24 hours to the first 45 minutes, when the purchase intention is still hot.
• Monthly iteration, not annual. En vez de dar el flujo por terminado, cada mes revisamos qué mensajes convertían mejor según los datos reales y ajustamos — el enfoque de “marketing vivo” que aplicamos en todos los proyectos.

The result

NovaTech went on to recover 70% of previously lost carts — without touching the price or adding aggressive discounts. The change came from speaking to each person at the right time and with the right message, and continuing to refine that flow month by month instead of leaving it fixed after launch.