Like a doctor prescribing treatment: the progressive plan that corresponds to the diagnosis is assigned—from 0 to 3—and the real work begins.
The plan is not chosen by the customer from a catalog or pushed by a salesperson: it is determined by the diagnosis. If your platform is sick, Plan 2 is not going to be of any use to you no matter how much you pay for it.
That is why the order is always the same: audit, diagnose and then prescribe. Never the other way around.
Decide
Planes
Revision
A sample of what occurs in this phase. The data is an example; The format is the real one.
The first month has a clear objective: to be noticed. No two months of invisible preparations.
The plan is assigned and what is coming in this month and what awaits is limited.
Accesses are collected and a full copy is made before touching anything.
Leaks that can be plugged quickly are attacked first, so that the return begins as soon as possible.
The skills of the plan are activated and the Live Marketing cycle is turned on.
After a month we review what was done, what effect it had and what is due next month.
You enter the monthly cycle of Live Marketing: measure, diagnose, intervene and contrast. And the plan is raised or lowered according to what the data says, not according to what was signed.
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