Sector: technology consulting. Challenge: a functional website but without any positioning strategy, practically starting from scratch. Result: sustained positioning in 6 months.
The Quantum website had been built well, but it had never been designed to position itself in search engines: without a content structure, without target keywords, and without any continuous improvement process. Organic traffic was virtually non-existent, and the Quantum team didn't have the time or process to change it on their own.
In 6 months, Quantum went from having no relevant positioning to sustained and growing organic traffic — and that growth has been maintained because the monthly process is still active. It was not a one-time impulse, but a change in how the web has been treated since then: as something alive, not as a project that is delivered and forgotten.
